The US is the spiritual home of media and entertainment. From Hollywood to cable, theme parks to Vegas, the origins of much of what we take for granted today can typically be traced back to an iconic US company or entrepreneur. It’s also an industry which is undergoing rapid and wide ranging transformation with a vast array of channels and content now available to the consumer.
This paper explores how better procurement, and media procurement services, may be the untapped route to not only controlling costs, but also freeing up funds for investment and transformation in the media and entertainment industries.
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