As the boundaries between traditional and new mediums have blurred, customers have become more selective about which content they consume. Operating a diversified set of services while maintaining efficiencies has thus become a key strategy for many of the legacy players. In the face of more specialized and niche players rising quickly around them, they have frequently turned to M&A activity to quickly advance capability and expand offerings.
In these circumstances, Procurement functions become an important facilitator. Download our report to find out more on the opportunity of procurement. Simply click the link below for more information
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