How do marketing and procurement fit together?

Commissioned content has risen significantly over the past five years. Original content, which was once relatively rare, is now prevalent. With so much content comes not only the cost of commissioning, but also the need for smarter sponsorship and customer promotion. Dollar for dollar, costs are on the rise, and even in an established market such as buying broadcasting rights for traditional sports, the price tag has increased.

The question arises, how can procurement help with marketing and content costs? Read through our latest insight to find out. Simply click the link below.

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