The market dynamics of the gaming industry have changed due to three main factors:
- The rise and fall of profitability of in-game purchases
- The reduction in demand for physical copies of games
- The rise of the Esports phenomenon
In-game purchases are more profitable than buying the game itself. Consequently, the commercial life of the average game is longer than it previously was, and the servicing aspect is greater. To maximize profitability, operations and IT services provided by third parties need to be slick, and costs need to be optimized.