Uber operates in over 10,000 cities across the globe offering services including ride-hailing, food delivery, and electric bicycle rental. Uber serves around 118 million people on a monthly basis. As a result, it plays a crucial role in the fight against climate change and transitioning the transport sector to a low-carbon economy.
Challenge
Uber has taken on an ambitious carbon reduction strategy, set to achieve net zero in key locations by 2030, cemented by a commitment to the Science Based Target initiative.
One of their critical aims is to encourage drivers of the 45,000 vehicles at Uber, in London, to electric. However, the lack of charging infrastructure poses a challenge, particularly in less affluent boroughs where the firm’s drivers often live. Proxima was appointed to assist in the collaboration between Uber and Local Authorities to invest £5m to kick-start the transition to electric vehicles.
Approach
Proxima deployed category experts to bring together three Local Authorities, navigating a complex environment to unite private sector ambition within the context of public sector regulations. Our approach established new and innovative ways of working between the public and private sectors, encouraging both to mobilize their collective power to create a long-term solution.
Results
Proxima’s unique approach has enabled Uber to increase the level of charging infrastructure in areas that mattered most to drivers using the Uber app, with an expected additional 700 public access EV charge points being installed within the first six months of 2023. This will allow Uber to accelerate their transition towards electric vehicles, reducing their carbon emissions.
The program exemplified the power of partnerships between the private sector and public government bodies when solving large-scale sustainability challenges.
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