Author Archives for Proxima
Procurement in United States is in the midst of an extraordinary transition. Like many other industries and professions, technological enhancements... View Article
The invisible pachyderm effect: How many elephants can you fit into one room if you are a tech giant?
Today’s CMO has enough to think about – from navigating the dizzying array of digital services to juggling multiple agency... View Article
Today’s Forecast Calls for Inflation and Lots of It: Businesses Need to Look Beyond CPI to Understand What Is Happening!
What a week! What a year! There is no doubt that Brexit and the Trump election have changed the political... View Article
SEM is an increasingly important part of a marketer’s toolkit, and as ad spend and audience figures continue to rise,... View Article