Author Archives for Proxima
The public sector and value
For decades, the UK’s public sector procurement policy has been governed by EU directives which set out to guarantee fairness and... View Article
NEED FOR SPEED 2: Managing Speed in the real world
In my last blog, I discussed the element of speed, a competency not typically associated with procurement, yet one that... View Article
The need for speed
When Top Gun’s Maverick and Goose professed their “need for speed!”, it’s probably fair to say they weren’t expecting it to... View Article
Is outsourcing really dead?
As outsourcing practices change and automation emerges, the composition of the workforce may soon be unrecognizable For a number of... View Article
The future of modern procurement is now… And technology is the key
Procurement in United States is in the midst of an extraordinary transition. Like many other industries and professions, technological enhancements... View Article
The invisible pachyderm effect: How many elephants can you fit into one room if you are a tech giant?
Today’s CMO has enough to think about – from navigating the dizzying array of digital services to juggling multiple agency... View Article
Today’s Forecast Calls for Inflation and Lots of It: Businesses Need to Look Beyond CPI to Understand What Is Happening!
What a week! What a year! There is no doubt that Brexit and the Trump election have changed the political... View Article
Staying ahead of search: selecting the right agency for your needs
SEM is an increasingly important part of a marketer’s toolkit, and as ad spend and audience figures continue to rise,... View Article