Author Archives for Proxima
In my last blog, I discussed the element of speed, a competency not typically associated with procurement, yet one that... View Article
Procurement in United States is in the midst of an extraordinary transition. Like many other industries and professions, technological enhancements... View Article
The invisible pachyderm effect: How many elephants can you fit into one room if you are a tech giant?
Today’s CMO has enough to think about – from navigating the dizzying array of digital services to juggling multiple agency... View Article
Today’s Forecast Calls for Inflation and Lots of It: Businesses Need to Look Beyond CPI to Understand What Is Happening!
What a week! What a year! There is no doubt that Brexit and the Trump election have changed the political... View Article
SEM is an increasingly important part of a marketer’s toolkit, and as ad spend and audience figures continue to rise,... View Article