Author Archives for David Fenlon

The invisible pachyderm effect: How many elephants can you fit into one room if you are a tech giant?

Today’s CMO has enough to think about – from navigating the dizzying array of digital services to juggling multiple agency... View Article

Read more

Staying ahead of search: selecting the right agency for your needs

SEM is an increasingly important part of a marketer’s toolkit, and as ad spend and audience figures continue to rise,... View Article

Read more