To understand our values, you must first understand the approach we take in all our thinking, our interactions with people and our behaviour.  It defines how we work with clients, suppliers and with each other. That approach is Client Intimacy. 

Client intimacy is much more than just personal relationships.  It is a deep, common understanding of what drives decision-making and decision-makers in our clients. It reveals what a client's real problems are in order to best create and deliver tailored solutions for their business. Client intimacy means delivering the best possible results for our clients and building long-term, multi-level relationships with them because their real problems are the ones that they are not always immediately aware of, but are revealed through forward-looking, strategic and insightful thinking.

Client intimacy is a shared set of principles guiding how the whole of Proxima works together and it informs who we want to work with.

Our values enable us to be client intimate.  Client intimacy demands from every Proxima employee:

• Empathy - putting ourselves in the mind of the client and engaging with them in a way they find compelling
• Limitless curiosity – investing the time to find the real problems
• Imagination – applying insights to create the best solutions
• Ambition – to deliver the best results